Posts Tagged ‘strategy’

Here’s my tip for the week on how to be more successful in creating marketing programs. Begin with the end in mind.

Focusing on the end helps us understand where we need to start. It also defines what success looks like. If you don’t begin with the end, chances are you’re going to spin your wheels coming up with the right marketing solution.

Also, it’s better to have a really good discussion early on about what the end should look like. Oftentimes we start building marketing programs not having a clear understanding of what success looks like. And we use the tactical deliverables, (I.e. creative reviews), to evaluate our version of success. I’m sure that we all have been there at some point. It gets really frustrating, there’s no clarity, and everyone has a different understanding of success. Not good.

So that’s my advice for this wonderful Memorial Day weekend. Begin with the end in mind!


Read Full Post »